The main points:
– To see Bing’s YouTube magic check out @slomozovo. The guy’s an entrepreneur, creating content left, right and centre!
– He’s been working on a time capsule project called ‘Past Bing / Future Bing’, a year in the life of Bing filmed from 2011 and 2012
– Advice: take advantage of the equipment whilst at Uni. Make content all the time, experiment and have fun
– Bing works on short form videos for YouTube – v.important: “focus on setting up characters very quickly” #breakfastwithbing
– He is planning on creating short form videos which add up to a longer story arcs.
– YouTube : ‘partnership program’ has enabled content creators to get a cut from advertising on videos and channels. YouTube partnerships give the motivation to create original content and work with other people with a wider skillset.
– Affiliated Channels provides funding for big/traditional brands to make content – rely on youtubers for advice with creating online content.
– Take advantage of opportunities, you may be valuable for big companies who wish to tap into your knowledge of audiences.
– Think about where your revenue streams come from. Take advantage of a number of different streams – don’t rely on ads alone
– Hard to make a living from YouTube – use it instead to learn your trade, network with other practitioners, learn transferable skills.
– YouTube = global audiences, instant feedback, room to experiment, network, gain regular followers, a launch board into whatever is next!