LSM Graduate George Horne (LSM Graduate 2010) is building a name for himself as a Director, based at lonelyleap an independently owned, multi award winning production company with offices in London and New York City.
Clients include: BP, BBC, Channel 4, Bentley, CNBC, Intel, Kew Gardens, KPMG, Levis, Rio Tinto, Save the Children, Alcatel-Lucent, Ogilvy & Mather, Tumi, Film4, McCains and The World Economic Forum.
Recently George wrote, directed and graded this new Rimmel London promo.
“We edited in house on FCP, shot on 2 5D MkIIIs, sound was recorded on an external boom and clip on mics, shoot ratio was really high as we wanted to capture certain elements of spontaneity, fun and movement, oh and we also used a Sony Hi8 camera for the little vintage camera bits.”
Speaking recently about his time doing BA Media Production he wishes he could do it all again!.
When he was at the Lincoln School of Media, George would often involve himself in all aspects of post-production but now he is working with other creatives as he settles down into his directing role. So he is using an editor to cut his work now.
“I sometimes get lost in the complexity of editing, so I like to just direct now. The editor for this usually cuts music videos, which is why he was so perfect for this, so I would basically sit down with him for 10 minutes a few times a day and just give him notes, the music is also composed specifically”
Lonelyleap has a Vimeo account with more films here and can be followed on Twitter @lonelyleap